Tuesday, 23 October 2012

Bonsai Marketing Analysis

At present, there are 5 kind of bonsai had greater demand than supply. The sales volume of these five bonsai is increasing at the rate of 15% year by year. Along with the demand, the sale price grows around 20%. These popular bonsai are medicinal materials bonsai, fruit frees bonsai, aloe bonsai, vegetables bonsai and ferns bonsai. 

Medicinal materials bonsai
There are many medicinal materials fit to be planted as in room bonsai, such as ganoderma lucidum, ginkgo biloba, medicine chrysanthemum, lily, Chinese wolfberry, etc. The price of ganoderma bonsai is from 10 dollars to hundred dollars. The price of an outstanding ganoderma bonsai with unique and distinctive shape may be reach thousand dollars or more.
The market potential of medicinal bonsai is huge, which has become a new growth point.

Fruit trees bonsai
Some bonsai with fruit and ornamental plants, such as mini apple, pomegranates, ornamental peach, orange or cherry fruit trees attract more buyers before the Christmas festival due to the bright color of the plant itself and edible fruits. Flourish flowers bring good will to the family; also bring sales volume to the bonsai market.


Aloe bonsai
Many kinds of common flowers bonsai encounter poor sales due to the distress of economic meltdown. Opposite to this situation, aloe is very fond of by customers because of the unique and pretty appearance, strong regeneration ability. Also, the additional function of contributing to healthy skin and face care win many fans as young ladies.

Vegetable bonsai
Potted vegetables bonsai can be put in a room or on the balcony. The vegetable bonsai works not only beautification and greening the in room environment, but also meet the edible demand to a certain extent. My friend hosted a dinner before, most of the seasonings for the dinner are got from her balcony, and most of the guests buy the novel idea by asking her where to get so many useful bonsai. She keeps proud of it for several months.
Because of the novel and practical function with low price, the market of vegetable bonsai gains good business from it.

Fern bonsai
Thanks for the unique shape and color, some retailers make full use of ferns by build the bonsai to animal shape such as a poppy or a pussy and put it into a cartoon bonsai pot to attract children’s attention. Most fern plant prefers grow in shadow without sunshine. The cute appearance with simple care wins many young fans. The characteristics of easy caring also help the sellers to have the low cost to keeps the selling price to an affordable level. The fern bonsai market is increasing by the novel idea.

Bonsai market has a promising future with stable development. There is a huge gap between increasing demand and limited suppliers. The novel idea with special design helps to increase additional value onto the normal plant.

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